Apprentices: Females

(asked on 7th February 2017) - View Source

Question to the Department for Education:

To ask the Secretary of State for Education, pursuant to the Answer of 22 November 2016 to Question 54215, on apprentices: females, what assessment she has made of the effect of the Get In Go Far campaign on the number of women taking up apprenticeships in construction, IT and engineering.


Answered by
Robert Halfon Portrait
Robert Halfon
This question was answered on 14th February 2017

The Department for Education’s Get In Go Far marketing campaign has a broad remit to encourage the demand for apprenticeships among young people, and the supply of apprenticeship places among employers. There is no specific budget allocation to promote apprenticeships to females in any sector, but the campaign’s creative currently includes strong female role models in engineering and IT.

The effect of the campaign is measured by awareness and consideration of apprenticeships among young people, and engagement with the campaign through visits to the Get In Go Far microsite. Since launch in May 2016, tracking research shows that the level of awareness of apprenticeships among both genders has remained constant at 73 per cent, and the campaign has generated more than 1.7 million visits to the microsite.

In the 2015/16 Academic Year almost 53% of apprenticeship starts were by women.

Reticulating Splines