Immigration: EU Nationals

(asked on 15th October 2019) - View Source

Question to the Home Office:

To ask the Secretary of State for the Home Department, how much of the £3.75 million reserved for her Department's March 2019 marketing campaign for the EU settlement scheme was spent on (a) online and (b) offline advertising.


Answered by
Brandon Lewis Portrait
Brandon Lewis
This question was answered on 23rd October 2019

In March 2019, Home Office launched a £3.75m UK wide marketing campaign encouraging EU citizens to apply to the EU Settlement Scheme. The campaign ran on out of home media (billboards, stations, roadside), radio, catch up tv, online, and print. The cost breakdown is provided below.

  1. Radio and digital audio: £410,000
  2. Catch up tv: £1,000,000
  3. Online (digital and social): £410,000
  4. Print: £180,000
  5. Out of home £940,000
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