Motor Vehicles: Exhaust Emissions

(asked on 28th January 2016) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, what steps he is taking to evaluate the progress of his Department's ultra-low emission vehicle communications strategy.


Answered by
Andrew Jones Portrait
Andrew Jones
This question was answered on 5th February 2016

The Go Ultra Low campaign, which we run in conjunction with eight major vehicle manufacturers and that is intended to explain the benefits of ultra low emission vehicles to fleet and consumer audiences, is subject to a programme of ongoing evaluation. We survey the campaign’s audiences at key campaign milestones to test its performance. To date, Go Ultra Low has exceeded government and industry campaign benchmarks on key measures. Of those surveyed who recalled seeing campaign activity, 71% have taken action as a result of having seen our advert, and the campaign’s website is now averaging 51,000 visitors a month following a four-fold increase in 2015 compared to 2014. The Go Ultra Low campaign is an important part of the UK’s programme to support the uptake of ultra low emission vehicles, leading to market growth of 94% in 2015.

Reticulating Splines