Sports: Sponsorship

(asked on 2nd March 2020) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to ensure major sporting events are not sponsored by online gambling companies.


Answered by
Nigel Huddleston Portrait
Nigel Huddleston
Financial Secretary (HM Treasury)
This question was answered on 16th March 2020

Gambling sponsorship of major events, and sport in general, must be socially responsible and must never be targeted at children or vulnerable people. The government has made clear that sporting bodies and event organisers must consider their responsibilities to fans and the wider community when entering commercial arrangements. Some major event organisers will have rules about only accepting sponsors that align with the events values or in some cases choose not to target the gambling sector at all for sponsorship.

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