Teachers: Veterans

(asked on 9th February 2015) - View Source

Question to the Ministry of Defence:

To ask the Secretary of State for Defence, what the advertising budget is for the Troops for Teachers campaign; and how much his Department has spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase Troops for Teachers since January 2012.


Answered by
Anna Soubry Portrait
Anna Soubry
This question was answered on 12th February 2015

The Troops to Teachers programme was formally announced in June 2013. The overall marketing spend to 31 December 2014 was £117,796.

The table below details the breakdown of the specific marketing and advertising expenditure.

Type of Advertising

Expenditure

Incurred £

Television

0

Newspaper

17,036

Online

3,600

Radio

0*

Other forms of advertising (this includes marketing materials and design; development of website and promotional video)

97,160

* The MOD did not incur any costs for the feature on British Forces Broadcasting Service.

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