Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 22 January 2015 to Question 221249, on broadband, what data has been made available to his Department on where the budget was spent.
The total cost of the Government's national superfast broadband awareness campaign is £8million. This includes the media buying costs (e.g. the airtime for TV/press adverts etc) as well as production costs for adverts (TV/radio/digital/out of home), photography, fees, social media activity and a toolkit of materials for local authorities.
The current breakdown per media spent so far is as follows (net costs):
Television | £2,398,000 |
Video on Demand | £284,000 |
Out of Home (posters) | £2,000,000 |
Press (national and regional) | £828,000 |
Radio | £300,000 |
Digital | £928,000 |
It is not possible to get a regional split for all the media bought as the campaign was bought on a national basis. I refer the hon. Member to the answer I gave on 22 January 2015 to Question 221249.