Voluntary Work: Young People

(asked on 13th February 2019) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, how much and what proportion of the total budget of the National Citizen Service was spent on advertising and marketing in each year since 2011.


Answered by
Mims Davies Portrait
Mims Davies
Parliamentary Under-Secretary (Department for Work and Pensions)
This question was answered on 18th February 2019

The Office for Civil Society funds the NCS Trust through an annual agreement. This provides a budget to cover NCS provider payments and a budget to cover NCS Trust's operating costs.

NCS Trust was incorporated on 1 October 2012 and its first annual accounts were published on 31 March 2014. A summary of NCS marketing as a proportion of total budget has been provided below.

Programme Year

Marketing spend

Total budget

Marketing as % budget

2014-15

£4,075,751

£117,000,000

3.48%

2015-16

£7,422,841

£155,000,000

4.79%

2016-17

£11,036,607

£181,000,000

6.10%

2017-18

£9,949,813

£181,000,000

5.50%

2018-19

£7,696,034

£178,000,000

4.32%

An independent evaluation of the NCS programme commissioned from Kantar Public by DCMS in 2016 found that for every £1 spent, NCS's programmes delivered up to £2.42 of benefits back to society.

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