Disability

(asked on 14th October 2014) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, how much his Department is spending in the Disability Confident campaign; and how the effect of such spending is being measured.


Answered by
Mark Harper Portrait
Mark Harper
Secretary of State for Transport
This question was answered on 21st October 2014

The budget for the Disability Confident campaign events has come from the Disability Directorate non-staff allocation; and from contributions in kind from Disability Confident partners.

In the Financial Year 2013-2014, £100,000 was allocated to the Disability Confident campaign events; and an estimated further £215,000 was contributed in kind by external partners.

In the current Financial Year, around £20,000 has been spent so far on the campaign.

The effect of this spending has to date been measured in terms of the number of employers reached directly through the events (1,100) and the reach and impact of communications via no-cost channels such as social media. For example on 18 July, the 1st anniversary of the launch of the campaign, we achieved a significant reach on Twitter (a total of 19m impressions), delivering wider awareness of the campaign and prompting partners and stakeholders to voice their support and commitment. Over the second year of the campaign, we will continue to build on the reach of communications, but will also assess specific, measurable, action taken by employers as a result of the campaign.

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