Question to the Cabinet Office:
To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he is taking to ensure his public communications on covid-19 over summer 2021 are effective.
The cross-government COVID-19 public information campaign is our primary method for communicating what businesses and the public need to do to keep safe, stop the spread of the virus and protect the NHS. Cabinet Office continuously monitors effectiveness of our communications and gains insight on public awareness to maximise impact. Our campaign has reached 95% of adults on average 17 times per week. Regular communication has maintained high levels of public engagement for over 15 months, with an average of 84% aware of and up to 82% trusting in the information in government advertising. Up to 90% of people have also adopted key behaviours, such as opening their windows to let fresh air in when they have visitors over.
The Government will continue to make every effort to communicate the latest COVID-19 policy and guidance as clearly and simply as possible. All updated guidance is also published on GOV.UK.