Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how many people in each nation and region of the UK (a) were targeted by and (b) interacted with social media advertising promoting the Withdrawal Agreement that was paid for by the public purse.
Public information advertising for the EU Withdrawal Agreement was targeted to all adults in Britain. Only the number of impressions (appearances of the advert) are available by region, not number of interactions (and only for twitter):
Location | Impressions |
England, GB | 24057420 |
Greater London, GB | 8176676 |
North West England, GB | 3289345 |
Yorkshire and The Humber, GB | 1980093 |
East England, GB | 2069548 |
West Midlands, GB | 1860440 |
South East England, GB | 3054779 |
South West England, GB | 1680184 |
North East England, GB | 1048632 |
East Midlands, GB | 1688860 |
Northern Ireland, GB | 674135 |
Scotland, GB | 3293251 |
Wales, GB | 1301466 |