Government Departments: Social Media

(asked on 11th December 2018) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, how many people in each nation and region of the UK (a) were targeted by and (b) interacted with social media advertising promoting the Withdrawal Agreement that was paid for by the public purse.


Answered by
Chloe Smith Portrait
Chloe Smith
This question was answered on 19th December 2018

Public information advertising for the EU Withdrawal Agreement was targeted to all adults in Britain. Only the number of impressions (appearances of the advert) are available by region, not number of interactions (and only for twitter):

Location

Impressions

England, GB

24057420

Greater London, GB

8176676

North West England, GB

3289345

Yorkshire and The Humber, GB

1980093

East England, GB

2069548

West Midlands, GB

1860440

South East England, GB

3054779

South West England, GB

1680184

North East England, GB

1048632

East Midlands, GB

1688860

Northern Ireland, GB

674135

Scotland, GB

3293251

Wales, GB

1301466

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