Public Health England: Drinkaware Trust

(asked on 5th November 2018) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment he has made of the implications for his policies of recent concerns raised by British public health academics on the potential threat to Public Health England’s reputation of partnering with an alcohol industry-funded body.


Answered by
Steve Brine Portrait
Steve Brine
This question was answered on 15th November 2018

The Alcohol Leadership Board meets every three months. Public Health England (PHE) did not consult with its Alcohol Leadership Board before beginning a partnership with Drinkaware because the timing of the campaign was such that the Alcohol Leadership Board was informed at the first opportunity once there was certainty about the collaboration.

A copy of the terms of reference for the PHE Alcohol Leadership Board is attached.

PHE will be commissioning an independent evaluation of the ‘Drink Free Days’ campaign, which will include an assessment of the impact on PHE’s reputation. The evaluation and subsequent peer review of the Drink Free Days campaign will be complete by May 2019. Initial indications are that the campaign has been well received by the public.

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