Question to the Cabinet Office:
To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what estimate he has made of the cost to the public purse of marketing campaigns designed to help tackle vaccine hesitancy among ethnic minority groups.
I refer the hon. Member to the answers given to PQ 33512 on 23 March 2020, and PQ 144854 on 1 February 2021.
The Cabinet Office has addressed specific concerns from ethnic minority groups such as vaccine ingredients and amplified NHS voices publicising the use of religious sites as vaccination centres. Working with the Cabinet Office, vaccine communications from DHSC have appeared in 600 national, regional, local and specialist titles, including media for Asian, Bangladeshi, Bengali, Gujarati and Pakistani communities.