Food: Marketing

(asked on 18th March 2021) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 26 February 2021 to Question 153180 on Food: Marketing, what assessment has been made of the potential effect of policies in the Government’s strategy, entitled Tackling obesity: empowering adults and children to live healthier lives, on the ability of food and drink manufacturers to promote reformulated products.


Answered by
Jo Churchill Portrait
Jo Churchill
Minister of State (Department for Work and Pensions)
This question was answered on 29th March 2021

Incentives already exist for businesses to reformulate their products including reformulating to achieve the Nutrient Profiling Model threshold to become out of scope of the promotion restrictions, meeting Public Health England's reformulation programme guidelines, consumer demand for healthier products and the possibility of making nutrition claims.

As outlined in the ‘Restricting location promotions of high fat, salt and sugar (HFSS) products: impact assessment’, there would be non-monetised health benefits from manufacturers reformulating their HFSS products providing a reduction in fat, salt and sugar in products. In addition, preventing obesity related ill health will also result in a healthier workforce, which is likely to be more productive. The final impact assessments on the proposals to restrict the promotion of foods high in fat, salt and sugar by location and by volume are available at the following link:

https://www.gov.uk/government/consultations/restricting-promotions-of-food-and-drink-that-is-high-in-fat-sugar-and-salt

Reticulating Splines