Gambling

(asked on 16th July 2018) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment his Department made of the effectiveness of responsible gambling messages in tackling problem gambling.


Answered by
Tracey Crouch Portrait
Tracey Crouch
This question was answered on 19th July 2018

We considered advertising as part of our Review of Gaming Machines and Social Responsibility. The Review looked at protections around gambling advertising and set out a package of initiatives to strengthen protections further. The gambling industry changed its code to require responsible gambling messaging appears on screen throughout the length of TV adverts, and it is working with GambleAware and the Gambling Commission to identify good practice on identifying vulnerable players, pilot responsible gambling messaging and interventions and understand the information players need to help them manage their own gambling.

The package of measures also included a major responsible gambling advertising campaign, to run for two years with a budget of £5-7m each year, and will aim to raise awareness of risks and signpost to help where appropriate. The campaign will be led by GambleAware, with extensive input from experts on public health and gambling-related harm to ensure its effectiveness. Different messages will be tested with focus groups to build understanding around what type of core messaging can be used to achieve the desired behaviour and attitude change.

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