Low Alcohol Drinks

(asked on 23rd March 2022) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, with reference to research on the marketing of no and low alcohol drinks in the UK published by the Institute of Alcohol Studies, what assessment he has made of the potential effect of alcohol producers using those products to strengthen their brands.


Answered by
Gillian Keegan Portrait
Gillian Keegan
Secretary of State for Education
This question was answered on 30th March 2022

The Advertising Standards Authority (ASA) regulates the advertising of alcohol products through the Committee of Advertising Practice and Broadcast Committee of Advertising Practice Codes. The rules within these Codes apply to advertisements featuring or referring to alcoholic drinks containing more than 0.5% alcohol by volume. The rules also apply to advertisements, while not specifically for alcoholic drinks, which have the effect of promoting them, such as soft drinks advertised as mixers. The ASA is currently consulting on new rules and guidance to regulate the advertising of alcohol alternative products. It will consider how these products should be marketed responsibly, including safeguarding people under the age of 18 years old and how such marketing intersects with current alcoholic products regulation. The consultation is open until 5 May 2022.

Reticulating Splines