Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent steps he has taken to promote tourism in the UK.

VisitBritain and VisitEngland are responsible for promoting the UK as a tourist destination, through a range of different initiatives and campaigns. VisitBritain receive grant-in-aid totalling £19.4m from DCMS and VisitEngland receive £7m. They also receive £22.8m of GREAT funding to support promotion activities. For every £1 the Government has invested in VisitBritain for international marketing, an overseas visitor spends £20 in Britain.

These include the £40m Discover England Fund, which is targeted at developing high quality tourism products across England. The “Make Great Memories in England’s National Parks” that targets the Australian and German markets is one project from this fund.

Additionally, in 2017 VisitBritain participated in travel trade missions across the world such as Destination Britain: China, the World Travel Market, World Routes and Destination Britain: North America. They also hold a variety of domestic promotion events throughout the country.