Food: Advertising

(asked on 20th December 2022) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, why the Government has postponed the implementation of the new advertising restrictions on unhealthy foods online and on TV to October 2025; and if he will make a statement.


Answered by
Neil O'Brien Portrait
Neil O'Brien
This question was answered on 10th January 2023

We need to take several steps ahead of implementation of the new advertising restrictions, including publishing regulations, consultations and guidance from the Government and the regulators. We have also listened carefully to the concerns raised by advertisers, broadcasters and regulators about having sufficient time with these documents to fully prepare and restructure their advertising. We also recognise that food businesses need time to reformulate products. Therefore, we have decided to delay implementation until 1 October 2025.

Reticulating Splines