Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 6 October 2020 to Question 94459 on Mental Health Services: Children and Young People, what the estimated cost to the public purse is of hiring Snapchat influencers to promote the Every Mind Matters campaign.
£20,000 was invested in using 32 influencers to promote mental health self-care messages to young people as part of the Better Health-Every Mind Matters campaign. So far there have been 1.9 million views of this influencer content.